{"id":143749,"date":"2018-06-20T11:29:51","date_gmt":"2018-06-20T11:29:51","guid":{"rendered":"http:\/\/freeonlinetranslators.net\/news\/english\/italy-migrants-benetton-criticised-over-ad-campaign\/"},"modified":"2018-06-20T11:29:51","modified_gmt":"2018-06-20T11:29:51","slug":"italy-migrants-benetton-criticised-over-ad-campaign","status":"publish","type":"post","link":"https:\/\/freeonlinetranslators.net\/news\/english\/italy-migrants-benetton-criticised-over-ad-campaign\/","title":{"rendered":"Italy migrants: Benetton criticised over ad campaign"},"content":{"rendered":"
\"MigrantsImage copyright SOS M\u00e9diterran\u00e9e
Image caption The photo by German charity SOS M\u00e9diterran\u00e9e that is being used in Benetton's ad campaign <\/figcaption><\/figure>\n

Italian clothing firm United Colors of Benetton has been criticised after launching a controversial advertising campaign featuring images of migrants rescued from the Mediterranean.<\/p>\n

The ads show migrants in life jackets accompanied by volunteers this month.<\/p>\n

The charity behind the rescue, SOS M\u00e9diterran\u00e9e, condemned Benetton for using pictures of "people in distress".<\/p>\n

Italian Interior Minister Matteo Salvini later tweeted: "Am I the only one to find this despicable?"<\/p>\n

The ads, which appeared online and in Italian newspaper La Repubblica, feature two separate images captured on 9 June by German charity SOS M\u00e9diterran\u00e9e as part of what became the rescue of hundreds of migrants.<\/p>\n

Skip Twitter post by @benetton <\/p>\n

\n

Photo by Kenny Karpov \/ SOS MEDITERRANEE pic.twitter.com\/vvPxqmLtDq<\/p>\n

\u2014 Benetton (@benetton) June 18, 2018<\/p><\/blockquote>\n

Report <\/p>\n

End of Twitter post by @benetton<\/p>\n

Skip Twitter post 2 by @benetton <\/p>\n

\n

Photo by Orietta Scardino \/ ANSA pic.twitter.com\/guFAq0976l<\/p>\n

\u2014 Benetton (@benetton) June 17, 2018<\/p><\/blockquote>\n

Report <\/p>\n

End of Twitter post 2 by @benetton<\/p>\n

"SOS M\u00e9diterran\u00e9e fully dissociates itself from this campaign, which displays a picture taken while our teams were rescuing people in distress at sea," the charity said in a statement posted on Twitter on Tuesday.<\/p>\n

Benetton has not yet responded to the comments. <\/p>\n

Mr Salvini, who leads the right-wing populist League party, refused to allow the ship which rescued the migrants permission to dock at Italy's ports.<\/p>\n

    \n
  • Salvini shuts ports to migrant rescue ship<\/li>\n
  • Reality Check: Claims about migrants in Italy<\/li>\n
  • Who is responsible for providing helping at sea?<\/li>\n<\/ul>\n

    The ship, the Aquarius, was also turned away by Malta but it and other ships were later permitted to dock at the Spanish port of Valencia.<\/p>\n

    Mr Salvini promised during Italy's recent general election to take a tough stance against migration. Italy is the main entry point for migrants crossing from North Africa to Europe.<\/p>\n

    The Benetton advertising campaign was designed by controversial Italian photographer Oliviero Toscani who said the images were "dramatic", adding that Mr Salvini's criticism "makes me realise I'm right".<\/p>\n

    Toscani, who left Benetton in 2000 but returned in February this year, has been behind several divisive ads for the clothing company since the 1980s.<\/p>\n

    Image copyright Getty Images
    Image caption Italian photographer Oliviero Toscani said he was right to use the images <\/figcaption><\/figure>\n

    He has said that his campaigns, which have touched on subjects such as human rights, religion and racism, are designed to raise awareness of certain issues.<\/p>\n

    In 1991, Toscani offended Italy's Roman Catholic Church by using an image showing a priest and a nun kissing.<\/p>\n

    The following year, the photographer was criticised over the use of a picture of gay activist and Aids victim David Kirby as he lay ill in a hospital bed.<\/p>\n

      \n
    • Some of the worst advertising fails<\/li>\n<\/ul>\n

      Then in 1996, Toscani produced an ad showing three "human" hearts alongside one another with the words white, black and yellow placed on each of the organs. <\/p>\n

      He lost his position at Benetton in 2000 after the company was forced to apologise over a campaign labelled "We, On Death Row", which used photographs of prisoners sentenced to death in the US.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Image copyright SOS M\u00e9diterran\u00e9eImage caption The photo by German charity SOS M\u00e9diterran\u00e9e that is being used in Benetton's ad campaign Italian clothing firm United Colors of Benetton has been criticised<\/p>\n","protected":false},"author":1,"featured_media":143750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-143749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts\/143749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/comments?post=143749"}],"version-history":[{"count":0,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts\/143749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/media\/143750"}],"wp:attachment":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/media?parent=143749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/categories?post=143749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/tags?post=143749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}