{"id":141885,"date":"2018-06-16T02:48:11","date_gmt":"2018-06-16T02:48:11","guid":{"rendered":"http:\/\/freeonlinetranslators.net\/news\/english\/strawberries-and-creem-t-pain-is-cheaper-but-people-love-him\/"},"modified":"2018-06-16T02:48:11","modified_gmt":"2018-06-16T02:48:11","slug":"strawberries-and-creem-t-pain-is-cheaper-but-people-love-him","status":"publish","type":"post","link":"https:\/\/freeonlinetranslators.net\/news\/english\/strawberries-and-creem-t-pain-is-cheaper-but-people-love-him\/","title":{"rendered":"Strawberries and Creem: ‘T-Pain is cheaper but people love him’"},"content":{"rendered":"
\"T-Pain\"Image copyright Getty Images <\/figure>\n

It's not often you have T-Pain, Shaggy and Nelly playing some of their biggest tunes to thousands of people in a field in Cambridge.<\/p>\n

But that's exactly what the crowd at Strawberries and Creem festival get when they rock up to Haggis Farm on a Saturday in June.<\/p>\n

The festival's organisers have tapped into early 2000s nostalgia with its headline acts which play alongside UK stars such as J Hus, Kojo Funds and Not3s.<\/p>\n

William Young, who founded the festival five years ago, admits that one of the reasons they pick hit-making artists from a decade ago is because they're "affordable".<\/p>\n

But he says they're acts that people like and they helped the festival stand out from other summer events.<\/p>\n

Skip Instagram post by strawberriesandcreem <\/p>\n

\n

Effortless. @direalshaggy bringing the real Jamaican flavour to our main stage last Saturday \ud83c\udf53\ud83c\udf66<\/p>\n

A post shared by Strawberries & Creem Festival (@strawberriesandcreem) on

Report <\/p>\n

End of Instagram post by strawberriesandcreem<\/p>\n

\"InstagramImage Copyright strawberriesandcreem strawberriesandcreem Report<\/a><\/noindex> <\/figure>\n

"I'm not going to lie and say they're not cheaper. Definitely with a small festival we have had to be creative to ensure we come in under our smaller budget.<\/p>\n

"But at the same time people still love T-Pain, they still love Nelly. We grew up watching the music channels when these guys were bringing out the number ones.<\/p>\n

"They're fun acts that people know and love. And yes they've been affordable which is definitely helped us. <\/p>\n

"But at the same time it's helped us establish a brand that's a bit different.<\/p>\n

"We've carved out a slight niche for ourselves".<\/p>\n

Image copyright Strawberries and Creem <\/figure>\n

Strawberries and Creem started out as a garden party for 800 people for students at Cambridge University.<\/p>\n

Fast forward five years and the event is now on course to sell 10,000 tickets for Saturday's event.<\/p>\n

But it's not been an easy journey so far as the festival is run by a small team - the majority of which have jobs outside of planning the event.<\/p>\n

William, who also runs a tech start up, says one of the biggest things he's learned over the past five years is to "sometimes never meet your heroes".<\/p>\n

Image copyright Strawberries and Creem
Image caption Will (top left) says the majority of the festival's team also have other jobs <\/figcaption><\/figure>\n

The 27-year-old says on the whole the majority of the acts are "pleasant" but there's been some diva moments.<\/p>\n

"From Grandmaster Flash refusing to go on stage to only have one dressing room last year which the artists were fighting over.<\/p>\n

"There's always going to be tantrums and always going to be things going wrong. <\/p>\n

"But fingers crossed it's getting less frequent the more we do it."<\/p>\n

Will says one of the major selling points of the festival is it brings acts like J Hus, J Tracey and Kojo Funds to an unlikely location.<\/p>\n

Image copyright Getty Images
Image caption Kojo Funds is due to perform at this year's festival <\/figcaption><\/figure>\n

"Four years ago we brought Skepta to Cambridge and no-one would've thought we could've brought someone like Skepta and that music scene to this quiet, quaint little city we've grown up in.<\/p>\n

"It's been refreshing to bring these acts to our sleeping intellectual city. Growing up we didn't have the access to these performances and events.<\/p>\n

"It's quite exciting."<\/p>\n

He says the festival is the "little guy fighting against other big gun" festivals but he feels they're making a mark.<\/p>\n

"We have the room for expansion on the site on the land can get up to 50 to 60,000 people quite comfortably.<\/p>\n

"Cambridge is a great location. It's a great brand to have. The ambition now is to definitely scale up.<\/p>\n

"It's still the same mentality of getting to the levels of the likes of Wireless."<\/p>\n

Follow Newsbeat on Instagram, Facebook and Twitter.<\/p>\n

Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Image copyright Getty Images It's not often you have T-Pain, Shaggy and Nelly playing some of their biggest tunes to thousands of people in a field in Cambridge. But that's<\/p>\n","protected":false},"author":1,"featured_media":141886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-141885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts\/141885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/comments?post=141885"}],"version-history":[{"count":0,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/posts\/141885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/media\/141886"}],"wp:attachment":[{"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/media?parent=141885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/categories?post=141885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freeonlinetranslators.net\/news\/wp-json\/wp\/v2\/tags?post=141885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}